How Can We Make Growth Hacking About Meaningful Engagement?

By Anjana Arora A few decades ago, when email was not free, Hotmail did something very different. At the foot of each outgoing email from a Hotmail user, the line ‘Get Your Free Email at Hotmail’ was added. Their existing base of 20,000 users climbed to a million in just six months. It was a [...]

Innovations that Integrate: How Technology Offers New Routes to Reach your Consumers

By Upinder Zutshi L’Oréal made an inspired move when it launched ‘Makeup Genius’—an app that let women try out L’Oréal’s cosmetics by converting their smartphone cameras into a kind of virtual mirror backed by augmented reality. What made this more exciting was not just that they could share these images of their new looks on [...]


Work, Play, Shop—Carrying the World in Your Pocket

By Sanjay Govil According to Cisco, 5.5 billion people—about 70% of the world’s population—will have a mobile device by 2020. The number of people with mobile phones will outnumber those with a car, running water, and electrical service. In several parts of the world, this will mean that people will have a connected device ahead [...]

‘All the better to see you with’: An enriched approach to healthcare

By Harish Pai In his latest post, Sanjay Govil, Founder and Chairman of Infinite Computer Solutions, discussed the impact of mobility on our everyday lives and on businesses across industries. In continuation of this earlier post, let us explore how Augmented Reality is leveraging mobility to transform healthcare. By 2018, 65% of interactions with healthcare [...]

How Technology Can Help Word-of-Mouth Marketing Get Around

By Anjana Arora Gmail, currently the world’s most used email service, had started out with an invite-only system whereby only an existing user could ‘invite’ you to create your own Gmail account. This feeling of exclusivity generated a lot of curiosity and interest in the service, and the tactic fueled enough word-of-mouth engagement for people [...]

How Nurturing Entrepreneurial Talent Builds Great Organizations

By Sanjay Govil, Chairman The material that makes Post-it® Notes stick to our car dashboards, laptops, work-tables, and fridges was once dismissed as an ‘adhesive experiment gone bad’. The outcome of a skunk-works project in the 1970s by 3M scientist Dr. Spencer Silver, the adhesive started life as an interesting material. Silver soon found it [...]

Collaboration in the era of Industry 4.0

By Upinder Zutshi Would you think twice about a simple pallet in a warehouse? For organizations that are linked to supply-chain processes, pallets are the critical worker ants that hold together the supply chain and make a significant impact on efficiency and costs. But today, the humble pallet has turned special, helped along by embedded [...]

Deep Neural Networks: The Tale of a New Technology

By Harish Pai Whether your work requires you to classify cucumber types, screen diabetics for debilitating eye conditions or equip self-driving cars for the road—deep neural networks can help your organization in getting your work done in more intelligent and automated ways than has been possible so far. A relatively new and exciting branch [...]

Now, ‘Smart’ And Steady Wins The Race

By Sanjay Govil How much do you know about your favorite sportsperson? You will certainly know their jersey numbers, their preferred move, their technical strengths. Depending on the degree of your interest in the game, you might have memorized statistics of their best performances and milestones. Of course, today, it’s possible to know a lot [...]