By Anurag Lal, Jul 16, 2016
The increasing use and popularity of over-the-top (OTT) applications has been a continuous obstacle for wireless carriers. Although there seems to be no other option, carriers have long been hesitant to embrace OTT applications, largely because of the financial loss. However, consumers have fully embraced these applications and it’s time for carriers to get on board in order to remain relevant and generate revenue in the coming years.
Thanks to the recent Net neutrality decision and the pending evolution of 5G networking, carriers now, more than ever, have the resources available to finally figure out their relationship with OTT applications once and for all.
The past battles between carriers and OTT apps
In recent years, the use of mobile messaging apps has exponentially increased, which relies on carrier data or Wi-Fi to send a message — a key trait of an OTT application. A growing number of people are also “cutting the cord” and using their Internet service to stream their favorite shows on OTT applications, such as Netflix. This trend of consumers increasingly using OTT applications to access and share content isn’t surprising, because OTT applications provide a compelling user experience. However, carriers have long been more preoccupied with pushing back on OTT applications, while also fighting net neutrality: two obstacles that go hand in hand.