Nov 04, 2013
Infinite Convergence Solutions recently released its 2013 U.S. Social Messaging Applications Insight Study, a survey of 1,000 smartphone owners in the United States determining their preferences when it comes to using social messaging applications compared to SMS/MMS messaging. Key findings include:
- Of U.S. smartphone owners who prefer social messaging applications over SMS/MMS messaging, almost half (43%) prefer social messaging applications because they have more enhanced features.
- % of U.S. smartphone owners rank the ability to communicate with all contacts regardless of device or carrier service as the most important messaging feature.
- % of U.S. smartphone owners think mobile operator SMS/MMS is most reliable when it comes to confidentiality and secure of mobile messages. Only 6% think social messaging applications are more reliable.
The results offer valuable insight into the reasons people prefer social messaging applications over SMS/MMS, and what mobile operators can do to improve their services and expand their customer base. Infinite Convergence also created an infographic highlighting the study’s results. Click on the image below for a larger version.
