News / The One Risk Every Company Needs To Take
Apr 06, 2016

The reward will be worth it

The Leadership Insider network is an online community where the most thoughtful and influential people in business contribute answers to timely questions about careers and leadership. Today’s answer to the question: How do you encourage creative thinking within your organization? is written by Amit Srivastav, president of Infinite Computer Solutions.

Creativity is often the core of any business, but it’s one of the trickiest components to maintain. This is particularly the case for technology, where creativity is its own currency and a tech company can live or die by the strengths of its new ideas. Faced with competition and flush with capital, Silicon Valley tech companies have added full snack bars, game rooms and even designated vacations, to capture that elusive spark of creativity and give them an edge in their industry. GOOG -1.00% Google famously designated “20 Percent Time” for their engineering employees to explore their own personal, creative projects.

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