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Infinite's Smart Recommendation Engine analyses each customer touchpoint across various channels and devices and provides actionable insights to develop customer profiles and ensures a highly personalized customer experience. It uses machine learning capabilities to build user profiles based on viewing patterns, geographic location, demographics, social media activity, and many more criteria. User profiling is then used to tailor highly targeted ads for customers across the web, social media, search, and mobile.
Solution Features
50% increase in content viewing time per user through intuitive search features, recommendations, and machine learning-powered targeting.
Reduction in customer churn with improved engagements across second screen experiences.
