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A Mile of Make-Believe: A History of the Eaton's Santa Claus by Steve Penfold PDF

By Steve Penfold

ISBN-10: 144262924X

ISBN-13: 9781442629240

ISBN-10: 1442630965

ISBN-13: 9781442630963

A Mile of Make Believe examines the original background of the Santa Claus parade in Canada. This quantity specializes in the Eaton’s backed parades that happened in Toronto, Montreal and Winnipeg in addition to the shorter-lived parades in Calgary and Edmonton. there's additionally a dialogue of small city choices, prepared via civic teams, carrier golf equipment, and chambers of commerce.

By concentrating on the pioneering attempt of the Eaton’s division shop Steve Penfold argues that the parade eventually represented a paradoxical type of cultural strength: it allowed Eaton’s to press its picture onto public lifestyles whereas additionally reflecting the decline of the as soon as strong store. Penfold’s research unearths the "corporate very good" – a visible and narrative mixture of meticulous association and kooky variety– and its impact on parade traditions. Steve Penfold’s significant analytical abilities have produced a piece that's at the same time a cultural historical past, heritage of commercial and statement on consumerism. specialist historians and most of the people alike will be remiss if this wasn’t on their vacation want list.

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A Mile of Make-Believe: A History of the Eaton's Santa Claus Parade by Steve Penfold


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