Jul 22, 2012
Infinite Convergence Session at Mobile Expo Asia: The Rise of Rich Communication Suite and the Future of Wireless Messaging
Infinite Convergence presented the impact of RCS on driving new developments in messaging to a packed audience at the Mobile Asia Expo in Shanghai.
CHICAGO, Ill. – Infinite Convergence Solutions, a carrier-grade next-generation wireless messaging technology provider, presented on the “Future of Messaging” to a full-house at the Innovation Stage at the Mobile Asia Expo held in Shanghai from June 20-June 22, 2012. Experts from Infinite Convergence discussed how the new Rich Communication Suite (RCS) messaging technology will be critical for wireless carriers to counter messaging-based revenue losses caused by Over-the-Top (OTT) applications.
While SMS and MMS services are expected to maintain universal appeal among end-users, OTT applications are becoming more popular, largely because of their user-friendly messaging capabilities. However, these applications pose a risk to Mobile Network Operator (MNO) revenue growth.
“Common industry misconceptions hold carrier revenue growth from messaging is doomed because of the widespread adoption of OTT applications,” said John Puma, Vice President of Product Management and System Engineering of Infinite Convergence. “On the contrary – Portio Research predicts wireless carrier revenue derived from messaging will reach $310.2 billion by 2016, up from $202 billion in 2011. We believe this growth will result from a mix of enterprise adoption of application-to-person (A2P) and machine-to-machine (M2M) technology, along with a rise in popularity of person-to-person (P2P) messaging technology among end-users.”
As OTT messaging application adoption increases, wireless carriers must provide feature-rich messaging SMS and MMS experiences on par or better than OTT applications to stay relevant in the eyes of consumers. RCS technology enables wireless providers to provide a better messaging experience to attract users and increase messaging revenue.
The impact of RCS has not gone unnoticed in the industry. In fact, data from Infonetics and GSMA predict there will be 73.6 million RCS subscribers worldwide by 2016. At Mobile Asia Expo, Infinite Convergence explained the importance of these findings in the marketplace while sharing specific features that draw in users to RCS messaging technology. The company also presented the key criteria for wireless carriers to consider when selecting a vendor that can accelerate RCS deployment and minimize both risks and investments.
“Many wireless carriers in Asia we’ve spoken with a plan to or are seriously considering implementing RCS in the next year. RCS is gaining tremendous momentum in this region as well as other markets, including Europe and the Americas. Wireless carriers in these areas understand that the RCS experience not only meets consumer demands, it also assures the continued growth of their revenue streams,” said Chee Leng Loy, Regional Vice President of Sales for Asia, Pacific and, Middle East (APME).
Infinite Convergence also presented its own RCS tool during the Expo, known as RCS 5.0, which offers the wireless market additional RCS capabilities. Infinite Convergence’s tested RCS works on both IMS and non-IMS networks and is compatible with carriers’ legacy messaging systems and existing networks. Additionally, through Infinite Convergence’s RCS Hub solution, interoperability of RCS services with different carriers is now possible.
“The features included in GSMA’s RCS 5.0 and 5.1 specifications will ensure end-users are offered a rich multi-media instant messaging experience. Wireless carriers should consider RCS Application Servers that can provide both in-network and cloud-based deployment strategies for RCS. With RCS, we enable our customers to provide an enhanced MNO-based IM experience to anyone with a phone number. Furthermore, ICS has implemented this RCS functionality within an IMS Core network or without an IMS-Core network permitting MNO’s to offer this new end-user experience ahead of a fully deployed and stable IMS core.” said Puma.
Key features of the Infinite Convergence RCS Solution include Support for non-IMS Core; Progressive File Transfer (100MB or larger); Rich Multimedia Messaging; One to One Chat; One to Many Chat; Chat Store and Forward; Disposition Notifications for Chat; Inter-carrier Support; SMS/MMS using Broadband Access; Multi-Device Handling & Synchronization; Message Storage; Pager Mode; Large Message Mode; Legacy SMS Interworking – Pager Mode / Large Message Mode; Legacy MMS Interworking – Pager Mode / Large Message Mode; Disposition Notifications for Standalone; Closed User Group; Disposition Notifications after Session Ends; Support for Emoticons; Support for Display Name.
For carriers looking to combine all messaging systems into one solution, Infinite Convergence also provides a Converged Messaging Solution which combines the benefits of SMS, RCS and RCS. The company is committed to keeping clients and end-users at the leading edge of messaging with next-generation products.
About Infinite Convergence
Formed in 2010 as a result of an alliance between Infinite Computer Solutions and Nokia Siemens Networks, Infinite Convergence provides innovative messaging solutions and next-generation wireless communication technologies to mobile operators and enterprises. Currently supporting more than 100 million subscribers globally, Infinite Convergence offers a complete range of scalable SMS, MMS, Gateway, and RCS messaging solutions for businesses and messaging infrastructure for Tier 1 and Tier 2 wireless operators. Headquartered outside Chicago, Infinite Convergence employs 200 people in the USA and India. For more information visit www.infinite-convergence.com.
Certain statements in this release concerning our future growth prospects are forward-looking statements, which involve a number of risks, and uncertainties that could cause actual results to differ materially from those in such statements due to risks or uncertainties associated with our expectations with respect to, but not limited to, our ability to successfully implement our strategy and our growth and expansion plans, technological changes, our exposure to market risks, general economic and political conditions which may have an impact on our business activities or investments, changes in the laws and regulations, including with respect to tax incentives and export benefits, adverse changes in laws, increasing competition in and the conditions of the Indian and global IT services industry, the prices we are able to obtain for our services, wage levels for IT professionals, the loss of significant customers the monetary and interest policies, inflation, deflation, unanticipated turbulence in interest rates, foreign exchange rates, equity prices or other rates or prices, the performance of the financial markets globally, changes in domestic and foreign laws, regulations and taxes and changes in competition in the information technology/telecommunication industries. The Company does not undertake to update any forward-looking statement that may be made from time to time by or on behalf of the Company.
For additional questions please contact:
Infinite Convergence Solutions