By Anshuman Pattanaik, Feb 03, 2016
To sustain prolonged engagement of millenials, employers must carefully identify and manage the engagement drivers and threats
Corporate India is seeing a major transformation in its workforce composition — a workforce defined by a young and restless breed of employees known as the millennials. Millennials or Gen Yers are people born between the early 1980s and the early 2000s.
Statistics show that by 2020, India is set to become the world’s youngest country, with 64 per cent of its population in the working age group. This population (aged 15-64) will rise by 12.5 crore, creating a need for 10 crore net new jobs. The big question then arises: Is India prepared to meet the demands of our growing millennial workforce population?
To be able to get to the bottom of the issue, one needs to understand what differentiates the millennials from the rest of the workforce in terms of attitude, motivations and aspirations. They are seen narcissistic, lazy, coddled and a bit delusional. They are said to be more focused on materialistic values and lay emphasis on money, fame and reputation and not care much for intrinsic values like self-acceptance and group and community affiliation.
Millennials are more willing to job hop than their older brethren and want more out of their jobs than just pay checks. They are choosy in terms of which companies they will work since they wish to make a difference and work at a place that gives them the means to do that.
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