By computerworlduk.com, Apr 13, 2015
The company can also use analytics to measure the effectiveness of messages and campaigns
Global payments provider Western Union is deploying Infinite Convergence's cloud-based enterprise messaging service (EMS) for its customers.
EMS will securely deliver messages to Western Union customers through push notifications and alerts, and will support queries, requests, surveys and more. EMS is proactively monitored to prevent any message delivery issues.
With EMS, Western Union customers will be able to receive notifications about money transfers and one-time password verifications to receive funds. Additionally, said Western Union, an analytics and reporting dashboard will allow the company to measure the effectiveness of messages and campaigns.
"Our Enterprise Messaging Service enables businesses like Western Union to provide customers with a more convenient alternative for communication," said Anurag Lal, CEO of Infinite Convergence Solutions. "Especially with the global prevalence of mobile messaging, enterprises must give customers the option to send or receive text messages in order to improve operational efficiency and the customer experience.”
Last year, Western Union implemented a Hadoop-based data analytics platform from Cloudera to help provide a more personalised experience to its customers. Using Cloudera Enterprise, Western Union is able to more efficiently store and process real-time analytics on what the vendor describes as “one of the world’s largest enterprise data sets”.
The Hadoop implementation has helped Western Union centralise its global customer data in an enterprise data hub, and supports pattern recognition and predictive modelling.
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